Privacy Policy

1. Who We Are

Self Ride is a self-drive car rental service operating in Kolkata, West Bengal, India. We are the data controller for personal information collected through our website (selfride.in) and our WhatsApp business channel (+91 82820 79292).

2. Information We Collect

We collect the following categories of personal information:

• Identity data: Full name, photograph, government ID number.
• Contact data: Mobile number, WhatsApp ID.
• Driving data: Driving licence number, issue date, licence class.
• Booking data: Rental dates, pickup location, vehicle preference, pricing details.
• Usage data: Website pages visited, clicks, session data (via GA4 and Meta Pixel).
• Vehicle owner data (Partners): Name, phone, vehicle details, city.

3. How We Use Your Information

• To process and confirm rental bookings.
• To communicate with you via WhatsApp regarding your booking or inquiry.
• To comply with legal and regulatory requirements related to vehicle rental.
• To improve our services based on website usage patterns.
• To serve relevant advertisements via Meta Ads and Google Ads platforms (using anonymized event data).

4. WhatsApp Communications

When you initiate a booking or inquiry through our website, your details are sent to our WhatsApp business number (+91 82820 79292). By initiating this contact, you consent to receiving booking confirmations, follow-ups, and service communications via WhatsApp.

WhatsApp messages are governed by WhatsApp's own Privacy Policy (whatsapp.com/privacy). We do not use WhatsApp data for advertising purposes.

5. Analytics & Advertising Tracking

Our website uses:

• Google Analytics 4 (GA4):Tracks website usage, page views, and conversion events. Data is processed by Google LLC. You can opt out via Google's opt-out tools.
• Meta Pixel: Tracks conversion events to measure advertising effectiveness on Meta platforms (Facebook, Instagram). Data is processed by Meta Platforms, Inc. You can manage this via your Facebook Ad Preferences.

We use a shared event ID between GA4 and Meta Pixel for server-side deduplication, which means the same conversion event is not double-counted in our advertising reports.

6. Data Retention

We retain your personal data for as long as necessary to fulfill the purposes for which it was collected, including for satisfying any legal, regulatory, tax, accounting, or reporting requirements.

Specifically, identity, contact, and driving details are retained for a period of 3 years from your last rental booking, consistent with regulatory record-keeping guidelines under Indian transport law. Analytics events captured via Google Analytics 4 and Meta Pixel are retained for 14 months before automatic deletion.

7. Your Rights

Under applicable Indian data protection law, you have the right to access, correct, or request deletion of your personal data. To exercise these rights, contact us via WhatsApp or at +91 82820 79292.

8. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page reflects the most recent revision. Continued use of our services after an update constitutes acceptance of the revised policy.